Product walkthrough

The screens, end to end

Each screen below corresponds to a real daily workflow inside the suite.

1 · Performance overview

The first thing we look at every morning. Cross-account metrics at the top, daily spend chart below, top campaigns listed at the bottom.

Performance overview

Performance

Last 7 days · All accounts
Spend
$1,284
▲ 12.4%
Conversions
412
▲ 8.7%
Avg CPA
$3.12
▼ 4.1%
CTR
3.84%
▲ 0.6%
Daily spend — last 7 days

2 · Bulk campaign operations

Push the same change to every account under the MCC. Each row can be excluded or have a different override before applying.

Bulk operations — Apply negative keywords

Apply negative keywords

10 accounts selected · Will affect ~28 campaigns
AccountCampaignsMatchApply
Ourplace (US)4ExactOn
Iflyworld (US)6ExactOn
Ourplace (EU)3ExactOn
Iflyworld (JP)5ExactOn
Ourplace (CA)4ExactOn
Iflyworld (AU)2ExactSkip

3 · Bid schedule editor

Hour-of-day and day-of-week multipliers for a single campaign. Live preview of expected cost impact.

Bid schedule — bw-iflyworld-prod-cat-26.05

Bid schedule

14-day lookback applied · Last sync 12 minutes ago
Day00–0606–1212–1818–24
Mon0.85x1.05x1.20x1.15x
Tue0.85x1.05x1.20x1.15x
Wed0.85x1.05x1.20x1.15x
Thu0.80x1.10x1.25x1.20x
Fri0.80x1.10x1.10x0.95x
Sat0.70x1.00x0.95x0.90x
Sun0.70x1.00x0.95x0.90x

4 · Anomaly alert center

Outliers detected across all accounts. Severity, account, and the metric that breached the threshold.

Anomaly center — last 24 hours

Anomaly center

3 alerts active · 7 acknowledged
SeverityAccountMetricDetectedAction
High Iflyworld (US) CPA up 38% in 4h 14:02 UTC Auto-paused 2 keywords
Med Ourplace (EU) Daily spend pacing +28% 09:41 UTC Bid reduced to 0.95x
Med Iflyworld (JP) Impression share –12% 03:17 UTC Awaiting review

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